Suzanne Treister
2014-15

HFT The Gardener

HFT/Botanical Prints

Archival giclée prints
Dimensions 29.7 x 42 cm


Psychoactive plants with gematria numerical equivalents of 1-20 corresponding respectively to the top 20 companies in the FT Global Financial Index

"Having compiled a gematria chart of 92 psychoactive plants, listing their botanical names alongside their global companies equivalents, Traumberg developed an algorithm that would trawl the internet collecting images of the plants which corresponded to each company. Inspired by the botanical illustrations of Ernst Haekel, which he had loved as a child, Traumberg programmed the algorithm to collate and transform these images into works with a similar style and format."

Rank 1: Apple - US - Technology hardware & equipment Rank 2: Exxon Mobil - US - Oil & gas producers Rank 3: Microsoft - US - Software & computer services Rank 4: Google - US - Software & computer services Rank 5: Berkshire Hathaway - US - Nonlife insurance
Rank 6: Johnson & Johnson - US - Pharmaceuticals & biotechnology Rank 7: Wells Fargo - US - Banks Rank 8: General Electric- US - General industrials Rank 9: Roche - Switzerland - Pharmaceuticals & biotechnology Rank 10: Wal-Mart Stores - US - General retailers
Rank 11: Nestle - Switzerland- Food producers Rank 12: Royal Dutch Shell - UK - Oil & gas producers Rank 13: J P Morgan Chase - US - Banks Rank 14: Novartis - Switzerland - Pharmaceuticals & biotechnology Rank 15: Chevron- US - Oil & gas producers
Rank 16: Petro China - China - Oil & gas producers Rank 17: Procter & Gamble - US - Household goods & home construction Rank 18: Samsung Electronics - South Korea - Leisure goods Rank 19: Pfizer - US - Pharmaceuticals & biotechnology Rank 20: IBM - US - Software & computer services


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